059: Demonstrating To Your Clients

This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients.

Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities.

-= Links =-

- Online:
http://www.strategicprofits.com/ - Rich Schefren's site

- Books:
Made To Stick - Chip and Dan Heath

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