Shimano | February 2025

Shimano, a Japanese family-owned company, has quietly dominated the cycling world for over a century. Despite its influence, the company remains secretive. They don't do earnings calls, write a relatively short annual report, and there is little public insight into its operations. So, what's going on here?

With over 75% of its revenue from bicycle components, Shimano supplies both high-end and affordable parts, trusted by amateurs and pros alike: 80% of Tour de France riders use Shimano gear. But how does the company stay ahead? And is the business model strong enough to adapt to the transition to E-bikes?

To uncover the answers, Bouke spoke with bike mechanics and industry experts. Read or listen on to explore the fascinating world behind the most widely used cycling components.

Disclaimer:
Nothing in this podcast can be considered financial advice. This is for educational purposes only. We may hold positions in the businesses discussed. Do your own research.

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