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EP. 49: Self-Compassion, Shame & Sustainable Business

Author
Niamh Cassidy, IBCLC
Published
Wed 05 Mar 2025
Episode Link
None

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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Dr. Jenny Turner, a clinical psychologist and founder of Mind Body Soul Psychology. Jenny shares her journey from working in the NHS to starting her private practice, how she overcame fears around running a business, and the role of self-compassion in preventing burnout.

We dive deep into the emotional challenges birthworkers face, from perfectionism and imposter syndrome to shame and unworthiness, and explore how to build resilience while growing a sustainable business.

🔹 In This Episode, We Discuss:
✔️ Jenny’s path from NHS psychologist to private practice
✔️ The fears and mindset blocks that hold people back from starting their own business
✔️ Why burnout is so common in caring professions and how to prevent it
✔️ The power of self-compassion in business and personal growth
✔️ Understanding shame, comparison, and perfectionism in birthwork
✔️ Practical strategies to shift from self-criticism to self-care

Key Takeaways:

  • Burnout often follows birthworkers from salaried roles into self-employment. Learning to set boundaries and prioritise self-care is crucial.
  • Self-compassion isn’t about adding more to your to-do list—it’s about how you speak to yourself and the kindness you allow.
  • Recognising and addressing shame is a game-changer in building confidence and resilience as a business owner.
  • Even small shifts, like staying mindful of your basic needs (sleep, hydration, light), can have a profound impact on your well-being.

📍 Connect with Dr. Jenny Turner:
📸 Instagram: @DrJennyPsychologist
📝 Substack: Mind Body Soul Psychology
🌐 Website: mindbodysoulpsychology.co.uk

🎧 Listen & Subscribe:
Make sure to subscribe to The Pregnancy & Postnatal Entrepreneurs Collective Podcast for more conversations on mindset, business, and sustainability in birthwork. If you enjoyed this episode, please leave a review—it helps more birthworkers find this support!

💬 Join the Conversation:
What part of this discussion resonated most with you? Send me a DM on Instagram or share your thoughts in our Facebook group!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

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