EP. 40: The Golden Thread of Business

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In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here