Building Sustainability: Lee Stewart’s Business Strategy Blueprint

In this episode of Pre-Zero Sports Talk, we sit down with sustainability expert Lee Stewart, the author of "How to Build Sustainability into Your Business Strategy." With over 20 years of experience working with billion-dollar companies, Lee brings practical, real-world insights on how businesses—especially those in the sports industry—can integrate sustainability into their core operations and drive meaningful change.

Lee breaks down the complex sustainability challenges and offers strategies for making eco-friendly practices part of any organization’s DNA. Whether you're part of the sports industry or leading a business, this episode will give you a fresh perspective on aligning operations with environmental stewardship while staying profitable.

Key Moments:

• [03:00] - Lee discusses how sports organizations can leverage their fan base to promote sustainability.
• [06:30] - Transparency is key: Lee explains why being open about sustainability efforts builds trust.
• [09:00] - Lee shares the long-term business benefits of sustainability, like attracting talent and profitability.
• [12:00] - How sustainability drives innovation and creates opportunities for growth and engagement.
• [16:00] - Lee dives into circular economy principles and their role in reducing waste and improving supply chains.
• [22:00] - Tips on measuring sustainability performance and engaging communities in eco-friendly practices.
• [37:40] - Supporting Indigenous communities through sustainable practices in sports.
  [54:11] - Lee highlights the crucial role of sports in tackling climate change.

Main Takeaways:

• Sustainability is critical for long-term success.
• Sports organizations have a unique platform to mobilize communities and drive meaningful change.
• Transparency, innovation, and ethical sourcing are essential to a successful sustainability strategy.
• Embracing the circular economy can reduce waste and unlock new opportunities.
• Sports play a crucial role in addressing the global climate change challenge.

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