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How To Fireproof and Scale Your Business Through The Lens of A Law Firm | Mike Morse

Author
Mark Henderson Leary
Published
Wed 24 Mar 2021
Episode Link
https://youre-doing-it-wrong.simplecast.com/episodes/mike-morse-how-to-fireproof-scale-your-business-through-the-lens-of-a-law-firm-31b8DDkY

Running a law firm is not a walk in a park, and part of it is because lawyers don’t naturally think of themselves as entrepreneurs or even business people. The same sentiment is applicable with professional founders in professional service firms getting stuck in the nitty gritty of things, rather than growth. Today, I am joined by Mike Morse, who is the founder of the well-known Mike Morse Law Firm in Michigan, to talk about the art of delegation, finding the balance of working in and on your business, the important role of EOS Integrators, and getting the message across through unique advertisements.

5:01 The key differences of EOS from the “Fireproof” method

11:18 Lawyers are not naturally good business people

16:41 Delegate and elevate to extricate yourself from the day-to-day grind

20:20 You cannot scale until you can really delegate in a robust way

23:49 Mike shares how he found an integrator that would pair well with his visionary characteristic

36:31 Scaling a personal brand through unique ads

46:50 Make ads that break through the noise and highlight your core values, not those that serve as random irritation

50:28 Mike’s passionate plea to entrepreneurs

"Hire a business coach to help you learn a system like EOS-slash-Fireproof that makes you understand your business better."

GET IN TOUCH:

MARK LEARY: 
www.linkedin.com/in/markhleary
www.leary.cc

MIKE MORSE: 
https://www.linkedin.com/in/michaeljmorse/
https://www.855mikewins.com/

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