How Defensive Cash Strategy Brings Security During Times of Uncertainty | Ken Greene

Oftentimes, we hear stories about entrepreneurs suddenly giving up their secure corporate job to follow their dreams and start their own businesses. While tales of nights sleeping on the couch, eating TV dinners for months, and barely scraping in pursuit of theirs dreams are definitely interesting, entrepreneurship doesn't have to be this way. 

In today's episode, we are joined by the Engineer of Finance Ken Greene to bring home the idea that entrepreneurs should develop a defensive cash strategy instead of relying on credits and loans. I believe that this idealogy can make a huge difference not only when it comes to making the leap to entrepreneurship, but it is instrumental in keeping your company alive especially when faced with the unexpected such as COVID19 and the subsequent market crash.

4:42 - During times of uncertainty, just having that cash, that liquidity, creates a lot of certainty and peace of mind.

17:03 - Should you buy things in a depressed state so you can take advantage when the situation starts to improve?

25:40 - What's good for Wall Street's not that necessarily good for Main Street.

38:22 - Regardless if you have guaranteed cash flow, you still need 6 months to a year buffer for your income streams because weird things happen.

45:29 - When there's something to lose, people start to sharpen their game

56:14 - Create some certainty when you're about to do something very aggressive.

57:41 - Stress kills creativity; stress kills big thinking

1:02:59 - Ken's passionate plea to entrepreneurs

"Don't do it for the money; do it because you're passionate about it."

GET IN TOUCH:

MARK LEARY: 
www.linkedin.com/in/markhleary
www.leary.cc

KEN GREENE: 
https://www.linkedin.com/in/ken-greene/
www.engineeroffinance.com


Production credit:

Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable