Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins
- Author
- Steve Pockross
- Published
- Wed 05 May 2021
- Episode Link
- None
Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.
