Using PR to establish emotional attachments to products

Fiona first got to know Julianne some years ago after she had appeared on the BBC tv series Dragons’ Den seeking funding for her allergen free products. Julianne suffers from anaphylaxis - potentially life-threatening reactions brought on by exposure to allergy-inducing products.

As Fiona's guest on this episode of PR not BS, Julianne explains her story,  why she became the owner of Creative Nature, and why it is so important to prepare your PR for AFTER you've appeared on important TV and radio shows.

Julianne explains she was reluctant to accept at the very start that winding her own personal story into her PR would make a difference. As Fiona's client, she was soon helped to see things very differently.

FInd out more on this engaging episode about Fiona and Julianne's collaboration and how Julianne has used PR in multiple different ways to successfully promote her products.

Read about Julianne and her company here: https://www.creativenaturesuperfoods.co.uk

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