How to work with a journalist

On this episode, Fiona gets some honest answers from business journalist Hannah Baker on how to pique her interest in your story and get the best PR coverage possible.

Hannah works for major regional newspaper publisher Reach PLC as the Southwest Editor of Business Live and as Business Editor for the Bristol Post, Gloucester Echo and for Somerset Live. Her patch covers a huge region from Gloucestershire down to Cornwall. 

Hannah tells Fiona how her inbox receives literally hundreds of emails a day which are almost impossible to process. So, gently following up - especially if you've got a great story with a strong human angle and a connection to her region - is the best way to get through to her. 

Fiona's guest emphasises that timely stories which senior business executives will find engaging are what she needs.  She loves meeting potential story providers  - after all, every journalist needs their list of contacts! 

Contact Hannah here [email protected] or via twitter @hannahjbaker 

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