How to prep your clients to make the most of press interviews

ITV journalist Rob Murphy is the latest guest on Fiona's brilliant podcast line-up. What he has to say will open your eyes to what journalists crave in seeking a good story to cover.

Rob is a seasoned television journalist covering mainly crime and investigations but he's also a successful podcaster and author. His book 'To Hunt A Killer' was co-authored with detective Julie Mackay and was published earlier this year. It's available in the usual places. 

He  deals daily  with PR and comms professionals  and tells Fiona how surprising it is that so many irrelevant releases are sent to him. But, as he says on the podcast, the communications he receives from Fiona are always bang on the money!

Listen in for Rob's fascinating accounts of the stories and personalities he has dealt with and for some really useful tips on how to prep your clients for TV interviews.



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