DON’T EXPECT AN AVALANCHE OF CLIENTS AFTER ONE PRESS RELEASE

PR isn’t expecting floods of clients at your door after sending out one press release, entrepreneur and investor Kyle Raffo tells Fiona in her latest podcast. 

Kyle Raffo, who runs one of the UK’s leading printing and merchandising company Embello and has invested in several other businesses, is not even 30 years old. In this episode he shares with Fiona his early entrepreneurial drive and where it comes from. 

He talks about the importance of being truly authentic to yourself and your brand, and not selling your reputation for money. 

He shares some deeply thoughtful moments about how ‘outward success’ and the trappings of wealth are not always a route to true happiness. 

Kyle also spells out that good PR isn’t about lead generation and direct sales. He believes PR is key to brand awareness and raising a personal profile and should be seen and embraced in that light. Sales is a discipline to be honed alongside good PR. 

One of his tips to other young entrepreneurs, is to use social media wisely as you are writing your personal profile as you go – whether you are an entrepreneur or an employee. He says it’s wise to remember to represent a brand professionally when on social media – because it’s out there, forever.

https://www.embello.co.uk/

                                                                                 *******

Would you love my expert PR eyes on your business? Do you need expert PR help?

If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott