Best PR practice mixes new and traditional methods

On this episode, Fiona meets the founder of the Women's Business Club, Angela de Souza.  Angela's latest project is called Coffee and Coworking which creates spaces for businesswomen to gain support and empowerment so no woman has to build a business alone.

Angela successfully set up the Women's Business Club after her first business failed because she loves to build communities. She sees herself as an introvert who hates networking but who loves to come to together with other women to help everyone grow in confidence.

As she tells Fiona, outsourcing her PR has been effective for her business growth and has taught her about the ongoing need to deploy traditional as well as new PR methods to ensure a business receives coverage far and wide.

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