Sustainability vs. Spin with Aisling Connaughton: Why Greenwashing Won’t Cut It Anymore!

Let’s talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.

What We Cover:

• Sustainability Isn’t a Sticker
• Greenwashing Red Flags
• Sustainability = Profit
• Practical Tip Alert
• ...and more!

Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK

Find Aisling on: 

Instagram @aisling_connaughton / @cydconnects

LinkedIn @aisling-connaughton

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