Social Media Unfiltered: What Works, What Fails & What's Next..!

Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.

Key Takeaways:

• Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.
• Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.
• Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.
• Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.
• Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.
• Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.

Connect with Chloe & Social Soda:

• LinkedIn: @chloeluper @socialsoda
• Instagram: @socialsoda
• Facebook: @socialsodauk
• YouTube: @socialsodasdigitaleradiaries
• Website: www.socialsoda.co.uk

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