Skin, Sparkle & Smart Moves: How SKIN KRUSH is Beaming its Way into Beauty Boss-dom

In this glowing episode of PR LIKE A BOSS!, host Patz chats with Sinead Gallagher, one half of the powerhouse behind SKIN KRUSH, the Irish beauty tech brand bringing clinic-grade skincare to your couch. Think: microdermabrasion and LED facials without the appointment stress. We dive into how Sinead and co-founder Jeanette Dunn turned years of nursing and clinic experience into a science-backed beauty brand that’s all about results, trust, and really good PR. From a branding flop to a rebrand win, sending flowers to journalists, and seeing Chris Hughes rock their LED mask, this episode is packed with playful insight and practical tips for founders doing PR on a budget.

💡 You’ll learn:

• How they launched SKIN KRUSH from their living room
• Why testimonials (not just influencers) matter
• What they’d never do again with a product launch
• Their PR hacks (hint: don’t underestimate a good florist!)

💬 Brands & Experts Mentioned:

• The Skin Nerd (Jenn Rock)
• Prof. Caitriona Ryan
• Tara O’Connor PR
• Coco Brown by Marissa Carter
• Vanity Fair (next big PR target)

👑 If SKIN KRUSH were a celeb?

Think Kris Jenner – hardworking, fabulous, and getting better with age.

📲 Follow & Connect:

• SKIN KRUSH – @skinkrush | www.skinkrush.com

🎁 GIVEAWAY TIME! Win a SKIN KRUSH Rejuvenating LED Mask (worth up to £300!)

To enter:

1. Follow @pgaleota / @prlikeaboss and @skinkrush on Instagram
2. Share today’s episode Reel & tag us
3. Deadline: Monday 9th June 2025 at 10pm GMT
4. UK & Ireland-based entries only. One winner chosen at random.

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