PR LIKE A BOSS! The Jo Jones Edition

In this episode of PR LIKE A BOSS! we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.

What You'll Learn:

• Why staying relevant is key to PR success.
• How to avoid the copycat trap and focus on your own brand journey.
• The importance of storytelling over product hype.
• How PR has evolved in the digital age and what that means for brands today.
• Where brands should focus their social media efforts (hint: it's where your audience actually is!).
• The power of micro-influencers and why engagement matters more than follower count.
• Why press releases are still relevant and how to craft one that gets attention.

Brands & Experts Mentioned:

• Beauty Banks
• Beauty Hags
• Vita Liberata
• Babyliss
• Philip Kingsley
• Sali Hughes

You can find Jo on:

• Instagram: @joljones
• Substack: JO’s Substack

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Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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