Nicola Bonn’s Take on Authenticity in Beauty

In this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.

What you’ll learn in this episode:

• Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.
• Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.
• No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.
• Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.
• Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.
• Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.

Where to find Nicola:

Outspoken Beauty podcast

On The Scent podcast

Follow her on Instagram for more: @OutspokenBeauty

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