From TikTok to Tomato Trends: Inside Beauty PR’s Wildest Ride

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric.

 In this episode you’ll learn:

• Where influence really comes from in today’s beauty landscape
• How to ride trends (like tomato mania) without losing your brand’s soul
• Why “people don’t buy what you do, they buy why you do it” is the ultimate PR truth
• The one metric Kelly says is overhyped (and what to focus on instead)
• How to make beauty about feeling, not just product

🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.

🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.

To enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.

2️⃣ Share today’s episode Reel, tagging me.

Deadline: 10pm GMT, Thursday 21st August 2025.

Hosted on Acast. See acast.com/privacy for more information.