From Mosh Pits to Moisturiser: How Sara Stokes Is Changing Pregnancy Skincare for Good

What do the Arctic Monkeys and moisturisers have in common? Sara Stokes.

In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.

Highlights from the Episode:

• Backstage to boardroom: From 15 years in the music industry to building her own brand, Sara shares how she swapped festivals for formulations.
• The “WTF” moment in Boots: Discover the ingredient shock that changed everything and why the skincare aisle felt like a total letdown.
• Science meets soul: From retinol confusion to 183-page toxicology reports, Sara explains how her team is raising the bar on pregnancy-safe skincare.
• PR pinch-me moment: Her Irish Independent headline? “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Iconic.
• Trend watch: She’s all for SPF, but face taping? “Mental,” she says. (We agree.)

Why SKN TO SKN is More Than Just Products:

This isn’t just about what’s in the bottle. It’s about representation, safety, and empowering women in one of life’s most transformational chapters. Sara’s mission is clear: educate, elevate, and never make a new mum choose between safety and skincare that works.

Brands & Experts Mentioned:

• Environ (Sara’s former fave, retinol-rich)
• Boots UK & Ireland (stockist)
• The Face Bible (Dr. Raj Arora’s clinic)
• Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)

Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm.

!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are giving ONE lucky listener in the UK or Ireland the chance to win a skincare bundle worth £124!

To enter:

1. Follow Patz on Instagram: @pgaleota / @prlikeaboss
2. Follow @skntoskn
3. Share today’s episode Reel and tag me!

Deadline: 10PM GMT on Monday 30th June 2025

One winner will be chosen at random. Good luck!

Hosted on Acast. See acast.com/privacy for more information.