From Boardroom to Brand Boss

In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.

Topics Covered:

• Sustainability, strategy & the storytelling sweet spot
• Why exclusivity builds stronger brands than accessibility
• Turning PR into long-term brand power, not short-term noise
• Green flags (and red) for founders stepping into visibility

Plus:

• A rapid-fire “Brand Boss Quickfire” game
• Real PR wins, brand pivots, and bold founder lessons

Who’s This For?

Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.

Mentioned in this Episode:

• Lisa Franklin – Award-winning skincare founder
• Glossier – Founded by Emily Weiss
• Benefit Cosmetics x Critics Clothing – A surprising early collab
• LVMH x Supreme – When high fashion met hype
• Katie Hopkins – Like her or not, she knows how to PR
• Elisabeth Carley Leonard – TikTok fave and ADHD advocate
• Carol Driver – Journalist & PR Consultant
• Stylist Magazine, Vice Media, Urban Decay – For standout storytelling
• Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards

🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

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