Embracing Positive Aging in Beauty with Donna Francis

Welcome to PR LIKE A BOSS!, where we chat with industry leaders about beauty, lifestyle, and breaking barriers in PR. This week, Patz is joined by the incredible Donna Francis, an award-winning beauty editor and advocate for positive ageing. Together, they unpack how the beauty industry can embrace authenticity and inspire confidence in women at every stage of life.

What to Expect in This Episode:

• Rethinking "Anti-Aging": Donna challenges outdated terminology and calls for celebratory, empowering beauty messaging.
• The Power of Role Models: Why women like Drew Barrymore and Jamie Lee Curtis embody real, relatable beauty.
• Unfiltered Beauty: Donna’s work with Boots on unretouched imagery and why showing real skin matters.
• Top Beauty Campaigns: A spotlight on brands like Jones Road Beauty and Dove that are redefining how we see aging.
• Debunking Myths: From bold lipstick to sunscreen, Donna sets the record straight on what’s truly “essential.”
• Aging with Joy: How confidence, authenticity, and a little shimmer go a long way in embracing your best self.
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Donna’s Picks & Recommendations:

• Jones Road Beauty: Celebrating individuality with their “I Am Me” campaign.
• Dove: Advocating real beauty with initiatives like “Keep Beauty Real.”
• BOOIE Beauty: Launched by Celeste Barber, it champions being the best version of yourself.

Where to Find Donna Francis:

• Instagram & TikTok: @thebeautyed
• Podcast: Smiling Gives You Wrinkles (available on all major platforms)
• Website (Coming Soon!): thebeautyed.com

Tune in for an inspiring conversation that celebrates individuality and the beauty of ageing. As Patz says, “Age is a privilege—let’s celebrate it together!”

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