🚀 PR Futurist #111 🦸‍♀️ Are you an AI PR superhero or Analog AI dinosaur? Take our test to find out.

Are you AI ready?

Lots of you have already tried our fun AI readiness quiz to find out if you're an AI Superhero, but now there's a "scientifically validated" test of your AI competency. Well actually, you self-assess so it won't tell the whole story, but it's still interesting.

In this issue, we've also got Stuart's article in PRovoke summarising the highlights of the AMEC summit, which is also one of the topics discussed on the first-ever live broadcast of Embracing Marketing Mistakes, where Stuart was the guest.

The Wall Street Journal has an article on how the PR industry is using AI, a new tool to help you 'optimise' for AI large language models, a measurement framework for internal communications and a fascinating story about pitting AI LLMs against each other to play Diplomacy, the classic board game.

We cover the Global Alliance's Venice Pledge on responsible AI and Stuart's analysis of the research that helped inform it.

Finally, we have a look at how the BBC is using AI in the newsroom, 70% of Fortune 500 companies using video AI avatars, and a report on how NHS comms is failing to use AI enough.