This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!
Show Notes
● [00:50] Are you a coffee or tea drinker?
● [01:33] What has been some of your greatest accomplishments as a PR pro?
● [05:33] What are some of the problems/roadblocks you see in the PR industry?
● [10:54] What are the current trends you in the PR industry?
● [17:11] Do you think having employee influceners help?
● [18:23] Do you think PR pros should starting learning about video production?
● [23:28] How much more and PR pros relying on content creation?
● [26:35] Do you think PR strategies will only focus on digital content in the future?
● [28:12] How should PR pros approach crisis comm?
● [33:42] What are some good resources to help PR pros write a crisis plan?
● [37:22} What do you think the communication strategy should look like for the post pandemic?
● [41:32] What does the future look like for the PR industry?
● [44:20] Final thoughts?
● Danny Craig APR was our guest today. Learn more about Stantec
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