Making Memorable Media Appearances with Dan Kloeffler

Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.

Key Takeaways:

- How to be more relatable in media appearances

- Dan's unique approach to media training

- How to express your authentic voice

- Media training basics

Episode Timeline:

2:00 Why is media training more important than ever? 

4:30 The pandemic turned everyone into TV stars.

5:30 The importance of body language in media appearances

6:20 Common mistakes in interviews

7:50 Thinking about the audience

10:00 How Dan establishes trust with his clients

13:30 The value of authenticity

16:00 Tod's anecdote of authenticity

19:00 Has social media created bad habits that have bled over to traditional media spaces?

22:50 Why can't podcasters get to the point?

24:00 Dan's favorite success story

26:00 Where do you put your hands when you’re on TV?

28:00 How to stop saying "uhm"

This episode’s guest:

• Dan Kloeffler

• www.TheSalt Standard.com   

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