Finding the Harmony in SMM, SEO, and Content Creation with Awario’s Elizabeth Shydlovich

In This Episode…

We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.

Show Notes

·      [00:54] Are you a coffee or tea drinker?                

·      [01:25] Can you give a brief description of your expertise?

·      [01:59] Is SMM getting harder or more expensive?         

·      [04:14] Is it hard for small businesses or big brands to get organic reach?

·      [05:27] Is SEO, SMM, and content closely tied together now?

·      [07:29] How will drop-in/drop-out audio be incorporated into SMM?

·      [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?

·      [11:03] Are PR pros going to have to learn how to edit audio and video?

·      [12:41] What is the new frontier for SEO?

·      [14:33] Fun question: If you could create a new way of tracking people what would it be?

·      [16:00] Final thoughts

People and Companies, We Mentioned in the Show

·      Elizabeth Shydlovich was our guest today. Learn more about Awario

Episode Length: 17:03

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