E-commerce PR in a Time of Rapid Innovation with Dana Marruffo

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.

Key Takeaways:

- How to make a great elevator pitch

- How to become a thought leader

- Retail innovation during covid

Episode Timeline:

1:45 What makes a great elevator pitch?

3:00 How can startups tell their story?

4:30 How to create a narrative blueprint?

5:15 Humans crave narratives

6:15 Dana's thought leadership philosophy

7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

9:45 What types of e-commerce stories are connecting with the public in 2024?

10:30 How have consumers changed post-COVID?

11:45 Has COVID-era innovation slowed down?

13:45 How will AI make shopping easier for consumers?

16:00 How has Dana successfully navigated so many career transitions?

16:45 The importance of mentorship

19:45 Dana's work with A-list musicians

This episode’s guest:

• Dana Marruffo on LinkedIn

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