Discussing How the PR Field is Changing with Ron Culp

In This Episode…

This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more!

Show Notes

●      [01:05] Are you a coffee or tea drinker?                   

●      [02:56] How hard was it to make a transition from reporter to a PR pro?               

●      [04:40] What was the secret behind your most successful campaign?                    

●      [07:07] Having a limited budget did that help train yourself to work with what you have?

●      [08:24] How have universities kept up with the PR industry?

●      [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?

●      [10:40] Could using online learning be a tool to help students use live streaming professionally?

●      [14:37] What are some mistakes leaders make when creating the messaging strategy?

●      [18:28] What are some of the most important metrics that senior management should care about?

●      [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?

●      [20:36] Has recent events changed the way PR pros message to their customers?

●      [23:21] Could there be a bigger push for employee influencers?

●      [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?

●      [27:41] Is there a bigger need for crisis comm because of the recent events?

●      [29:03] What changes do you want to see in the PR industry?

●      [30:33] What advice do you have for students wanting to get into the PR field?

●      [31:31] Final thoughts?

People, Games, and Companies, We Mentioned in the Show

●      Ron Culp was our guest today.

Episode Length: 32:41

Thanks so much for tuning in. Join us again next week for another episode!

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