Crafting the Perfect Message for Products and Internal Comms with Asees Singh

In This Episode…

In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:

Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:21] Is it espresso and tonic water?

·      [01:46] It’s an elevated Americano?

·      [02:01] Can you summarize your expertise?

·      [03:00] How has PR changed in the networking industry?

·      [04:54] Is there messaging for supply shortages?

·      [06:16] Adding graphics and timelines to your supply shortage messages?

·      [06:57] How do press releases differ from B2C and B2B?

·      [09:19] Technical vs. somewhat technical press releases?

·      [10:07] Do you have any useful tips for PR pros that are working in B2B space?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:05] Is part of it creating different forms of content?

·      [15:21] Empathy and participation for internal communications

·      [15:47] Do you think PR pros are spending more time on internal communications?

·      [17:08] Should PR agencies start to do internal communications?

·      [18:01] Is the great pivot still happening?

·      [18:58] Do some social networks work better for product launches?

·      [21:33] Should PR pros try to find the next trend?

·      [22:38] Fun question: What is one innovation you would like to see in the PR industry?

·      [24:04] Getting a more holistic metric?

·      [25:04] Final thoughts

People and Companies, We Mentioned in the Show

·     Asees Singh was our guest today.

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