Achievable Media Relations Strategies with Accomplished Media Relations Expert Justin Goldstein

In This Episode…

We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.

Show Notes

·      [01:02] Are you a coffee or tea drinker?

·      [01:27] Can you summarize your expertise?

·      [02:21] What is the benefit of being proactive in client and media relations?

·      [03:27] Do you have any advice for being proactive?

·      [04:35] What is beneficial for you and your client addressing key issues?

·      [05:33] Can you overreact to an issue?

·      [06:58] Basically have the discernment to know what to do?

·      [07:32] Why is taking longer than 48 hours send a subtle message that you don’t prioritize your media client?

·      [08:54] How do PR pros remind themselves about replying to the media?

·      [10:01] What are your thoughts about setting reasonable expectations?

·      [11:20] What are common mistakes PR pros make?

·      [13:00] What are some simple changes our listeners can make to their outbound communications?

·      [14:25] Why is it important to go the extra mile?

·      [15:26] What’s the future of media relations?

·      [17:19] How can PR pros tackle misinformation?

·      [18:54] Fun question: If you could create a virtual assistant for PR pros, what features would it have?

·      [19:14] Final thoughts

People and Companies, We Mentioned in the Show

·      Justin Goldstein was our guest today. Learn more about Press Record Communications.

Episode Length: 20:06

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