#144 Enter the conversation in the heads of the audience

Andy Bounds, a brilliant sales trainer, talks about how you must sell the 'afters'. This is what will the client get AFTER they have bought the product or service you are selling.

Leaders need to do the same when they present. You need to think about what the audience will do AFTER you have spoken.

In this episode, David explains how leaders get this completely wrong 95% of the time, losing the impact they have on their audiences. He also explains how to put it right so your audiences will want to take action.