#14 What do you really, truly stand for?

David has a coaching speaking client who is a Managing Director and a global leader in her field. He is preparing her for one of the biggest talks of her career.

The temptation for almost all leaders in this position is to go deep on the product they are promoting and bang on about features and benefits. These are important but could be put in a brochure. What audiences need to see is what you stand for.

In this episode, David shows how he got this client to show what she really stood for.