Improving Sales Performance with Training

At Capital Blue Cross, a leading health insurance provider in Pennsylvania, sales training is much like sales – fast-paced and relevant. In this episode of Powered by Learning, Capital Blue Cross Senior Talent Management Consultant Ryan Sweeney shares his organization’s secrets for successful sales training.

Show Notes:
There are many important factors to consider when developing impactful sales training. Capital Blue Cross Senior Talent Management Consultant Ryan Sweeney shared these and other best practices.

• Make sure to bring your focus on member service, member wellness and the company’s brand into all sales training so that they make it a part of how they talk to customers and build relationships.
• When creating sales training, make it accessible and short. Be certain to make the training immediately applicable, too.
• Take some of the ways in which we have pivoted with training during the pandemic and carry best practices into non-pandemic times. Learning how to build relationships through virtual presentations is critical for sales people.
• Consider setting up a sales council or group that allows other departments to interact with sales team members to share learning and build cohesive teams. 

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Powered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry’s Ultimate L&D Podcast Guide.

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