The New Campaign Trail? Why Presidential Candidates Are Flocking to Podcasts

Julius uncovers why campaigns are increasingly turning to podcasts as a primary medium to reach younger, unaffiliated voters. He reveals the strategic importance of podcasts in political campaigns, particularly for engaging diverse demographics and with the 18 to 34 year old, a group largely identifying as independent. Using insights from data such as the Infinite Dial report, Julius dissects how both candidates are carefully selecting podcasts that resonate with targeted audiences.