The Various Faces of The Chinese New Year in Asia, SPECIAL Edition - Guest Eunice Yap, CMO of Esplanade

Tune in to hear:

Eunice Yap, CMO of Esplanade, talking about what's changed and what's not about the Chinese New Year (CNY) experience for her and sharing some CNY memories.

Scott & Drago talk about CNY in China, HK, Malaysia and Singapore, mixing in unique flavours with some observations and examples of communication:
- How to do a fresh take on the Reunion theme?
- What remains unchanged over time - how time freezes traditions in Chinese diasporas across the Asia region?
- How traditions evolve - e.g. the effect of shorter attention span in China on the CNY experience?

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