Social Media: Towards A Community of Connected Creators, with Siim Sainas, BrandHero

Drago & Scott are talking to Siim Saiinas this week. Siim does work for Google and is the founder of BrandHero, and we spoke on a wide variety of topics:

- Our Morsel of the Week: TikTok & the algorithm of addiction: how it's creating stickiness & ignoring the calls for well-being?
- The post-Communist experience & planting the seeds of entrepreneurship
- Defining Social Media in 2020: moving from connection to entertainment consumption
- AI Ethics: how can the algorithm become a force for good?
- The Human Experience of Social: social as an opportunity to leave your bubble and reach to the other side
- Beyond the Passive Broadcast: how does a social platform incentivise the audience to become the creator?
- Context v Creative: artificial distinction; marketing effectiveness is about both having punchy content in the right space; e.g. Wendy's Fortnite campaign

...and we ended up having such a good time, that we spoke for longer than expected. :)) We're dropping the rest of the content in a few days' time.

Some useful links:
https://brandhero.co/author/siimulation/
http://www.digitaltrainingacademy.com/casestudies/2019/07/cannes_lions_winner_wendys_wins_social_top_prize_for_keeping_fortnite_fresh_campaign.php

www.potluckpodcast.asia/