It's a sign! the meaning of semiotics in modern marketing, with Maya Madhusoodan, Space Doctors.

From future-proofing mayonnaise to decoding the paradigms of sleep, it’s all in a day’s work for a Space Doctor…

Maya Madhusoodan, Managing Director of Space Doctors Singapore, joins us around the pot to talk all things residual, dominant and emergent – both in terms of her career and the application of commercial semiotics.

Tune-in to hear what Maya has to say about:

• her journey from qual research to strategy and semiotics
• surprisingly varied applications and case studies
• how she sees semiotics working alongside other research methods
• the cultural impact of COVID-19, and how brands might respond
• ....plus a subject she would love to decode, but has never had the chance to!

Useful links:
https://space-doctors.com/
https://www.semiofest.com/

www.potluckpodcast.asia/