Making Health Technology Great Again: What It Means for Patients and Pharma

The healthcare technology landscape is undergoing a profound transformation with a White House-led initiative dubbed "Make Health Technology Great Again" that aims to create a streamlined approach to health data sharing through a nationwide tracking system.

• Accelerated interoperability in health data can transform brand strategies by enabling precision targeting and improved patient engagement
• Innovation teams can fast-track development of scalable digital health solutions with fewer technical or regulatory hurdles
• Patient access and support teams can shift from reactive to proactive approaches with real-time insurance verification and smart routing
• Patients benefit through less paperwork, more personalized support, faster access to treatments, and better engagement leading to improved outcomes
• Digital companions like Medisafe can deliver contextualized interventions that work around the clock to support patients' therapeutic journeys
• The initiative addresses significant gaps in current healthcare delivery, including the 38% of prescriptions that go unfilled in the first 30 days

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