From Pizza Apps to Patient Care: The Digital Transformation Gap

Digital health expectations are becoming the new baseline in healthcare as patients increasingly expect the same level of convenience they experience in other aspects of their digital lives. The disconnect between modern consumer expectations and traditional healthcare delivery isn't just frustrating—it can jeopardize treatment outcomes and patient satisfaction.

• Over 70% of patients wish healthcare interactions were as easy as online shopping or digital banking
• 43% of patients would switch to a different pharma brand for better digital support
• Digital platforms provide personalized treatment journeys, timely nudges, and engaging support
• Digital tools like voice interactive agents can deliver personalized interventions at scale
• Data-powered platforms can identify patient behavior patterns and fill gaps in adherence
• One pharma company saw a 20% lift in 90-day retention using digital patient support
• U.S. policy changes like the Inflation Reduction Act are increasing pressure for better outcomes
• Digital solutions enhance rather than replace human care by allowing support teams to focus on high-need patients
• Future success for pharma brands lies in scaling proven digital solutions across portfolios

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