091: Framing & The Enlightenment Paradox – Steven Sashen

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Steven Sashen is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers. He's here today to share some interesting insights into the art of sprinting.

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