Start With Why by Simon Sinek

Start with Why by Simon Sinek inspires leaders to think, act, and communicate in business according to the Golden Circle, which includes Why, How, What, but also has relevance in our personal lives.

• Inner circle is Why–a company’s purpose, cause or belief–the reason they exist


• Middle circle is How–how a company’s product or service is different or better


• Outer circle is What–the product or service a company sells

Companies and relationships that focus on WHY first, often have more trust and loyalty compared to companies that focus on WHAT first.



Find out about the Celery and School Bus Tests.



Start with the reason you do what you do. Start with your vision of the future and why it is important to you. You will attract others who feel the same. Together you can figure out how to make a bigger impact in what you do. Start today. Start with Why.











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