299- Data: The New Gold Rush With Walter Harrison

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Walter Harrison joins us to explore how our data is tracked, used, and monetized in the digital age, revealing the hidden cost of "free" apps and services we use daily.

• Data is the new gold, with companies making millions or billions from our digital footprints
• Every app permission, Wi-Fi connection, and website visit creates a trail of trackable information
• Location data from apps can pinpoint your exact position, whether at home or traveling
• Political leanings can be determined through analyzing places you visit, stores you shop at, and lifestyle patterns
• Small businesses can now leverage data tools once only available to large corporations
• Churches, dating apps, and businesses of all sizes are using location intelligence to target customers
• Finding a middle ground between paranoia and carelessness with your data is key
• Being conscious about what you post online is crucial as AI constantly scans the web

Check out Who Came By at whocameby.com to get a free report and learn more about location intelligence for your business.

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