How fast is podcasting growing? Plus: Africa Podfest, Podcast Radio, and news of a new, 24-hour global podcast conference
- Author
- James Cridland and Sam Sethi
- Published
- Thu 28 Jan 2021
- Episode Link
- https://podland.live/ep9
Join James Cridland and Sam Sethi on this week's show.
Interviews:
News:
- Podcasting is growing fast, according to LiveXLive CEO Robert Ellin. Speaking on Fox Business alongside Adam Carolla, the PodcastOne owner reckons the future for podcasting is in video and told Stuart Varney that podcasting “will be $5-10bn in the next 5-7 years”.
- Spotify has announced that Spotify Podcast Ads, using Streaming Ad Insertion, is now available in the UK and in Germany. BT Sport, a UK television channel, was the first to use it: advertising in the Joe Rogan Experience; while LinkedIn and MediaCom were first to use it in Germany. Unlike normal podcast ads, Streaming Ad Insertion lets advertisers know how many of their ads were heard, and by who.
- Spotify’s consumer podcast host, Anchor, has had a redesign. A new 'wave’ logo, a new typeface (Maax), and a new direction in photography: “less about podcasting, more about podcasters”.
- Anna Sian, Head of Marketing at Anchor, will be on the Podland in early February.
- Jordan Harbinger is spending almost $40,000 every month on host-read ads for his podcast, according to Sounds Profitable, Podnews’s ad-tech newsletter. Bryan Barletta describes how Harbinger does it: and what he looks for from po
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