Spotify unveils “2024 Wrapped”

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• Spotify launched 2024 Wrapped, its annual look back at your last year on the platform.
  
  
  
  • It includes 2024 Wrapped for Creators, which takes a look at your podcast and how it’s performed. For the Podnews Weekly Review, ours is here.
  
  
  • Spotify released a set of “top 10 podcasts”. We’ve got the global list, and those for the US, UK and Ireland. (Of note: the #10 global show is a Spotify exclusive show in Spain - we didn’t think they did those any more.)
  
  
  • There’s a fair amount of AI, too. Spotify launched a “Wrapped AI podcast”, working with Google NotebookLM. You’ll find it in the app in some countries - it’s those two folks from NotebookLM, looking through your music list. You can share it with others. You can also enjoy your very own AI DJ, playing some of your biggest tunes.
  
  
  
  


• Spotify’s press release also enclosed new numbers for video podcasts on the platform: it’s now over 300,000. In June, the number was 250,000.
  
  
  
  • By way of comparison, there are 125,268 video podcasts using open RSS, looking through the Podcast Index data. And 14 billion videos on YouTube.
  
  
  
  


• APM has partnered with Magellan AI to provide real-time attribution and audience analytics to advertisers.

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