Promo codes: do they work?

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• Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.


• Call Her Daddy’s Alex Cooper is the subject of a Hulu docuseries called Call Her Alex, which Variety says is “fine” but “simplistic”.


• Goalhanger show The Rest is Football will be “enhanced” through the 2025 FIFA Club World Cup with official match clips, in a new partnership with DAZN.

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• The Humanities in Medicine Podcast Makes History! — Dr. Michelle K. Watson, host & producer of the Humanities in Medicine Podcast Experience, has become the first podcast in history to have an episode transformed into an NYU museum exhibit on 4/11/25.
• Schedule Time with John Wordock — Does your podcast need a tune-up? Is your network not firing on all cylinders? Turn to 20-year pro John Wordock and get advice on content, audience and revenue. All conversations kept confidential.

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