Funding feature brings new opportunities to podcasting

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• NPR has recently added support for the funding tag across its shows - it’s a Podcasting 2.0 feature in RSS that enables a link to help directly support a show. Supporting Cast notes in a blog today that use of the feature continues to grow, now it’s supported by apps like Pocket Casts, Podcast Addict and AntennaPod.
  
  
  
  • Here’s the guide on podcasting2.org, including some screenshots of different apps.
  
  
  
  


• In Canada, The Podcast Exchange (TPX) is to file for bankruptcy. “Since 2018, The Podcast Exchange (TPX) has been a pioneer in building the podcast advertising market in Canada. We’ve worked hard over the years to support advertisers and publishing partners and deliver real value. Despite those efforts, the business has faced sustained financial challenges for some time.” said the CEO Pary Bell in an email.
  
  
  
  • Clarification: while "to file for bankruptcy" is well-used shorthand used by publications like Bloomberg, USA Today, or the Hollywood Reporter for "voluntarily submitting to a court-supervised restructuring process similar to Chapter 11 protection in the US", we should clarify that TPX is, indeed, voluntarily submitting to a court-supervised restructuring process similar to Chapter 11 protection in the US, and under the supervision of a licensed trustee the company plans to restructure its obligations and continue operating, as is clear from Bell's email.
  
  
  
  


• Podtrac released its June Podcast Rankers. Unique monthly audience was down, month-on-month, for every publisher. It lists participating publishers only.

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