082: Content marketing tips from the marketing entrepreneur who invented the term! Making Conversations Count with Content Inc author Joe Pulizzi
- Author
- Podknows Podcasting
- Published
- Thu 12 May 2022
- Episode Link
- https://makingconversationscount.com/marketing-entrepreneur
"It takes time. Of course, you're always going to have those outliers that just make it right away.
But generally, that doesn't happen...."
Joe Pulizzi, Making Conversations Count - (May 2022)
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Who is Joe Pulizzi?Joe Pulizzi is a content 'super hero'.
As the founder of The Tilt and author of "Content Inc", Joe has been helping his followers take the step toward being a successful marketing entrepreneur for more than a decade.
Joe is also creating his own crypto currency.
In this episode of the "Making Conversations Count" podcast, Joe explains to Wendy how important it is to be clear in your goals if you want your content to work for you.
Also, why it's important to get your head around how to behave at 'the cocktail party'.
If you're involved in the marketing and content side of business in any way, you need to listen to this episode...
You'll learn....In this episode of "Making Conversations Count", in which Joe Pulizzi shares his wealth of wisdom around how to be the best marketing entrepreneur, covers:
- The phrase ‘content marketing’ and what this marketing entrepreneur had to do with its origins
- The truth about ‘overnight success’
- How will you behave at ‘the cocktail party’?
- Joe’s conversation that counted – (and the importance of patience and listening!)
A poignant moment from the episode:
Being a business owner is definitely not for the faint hearted, that's for sure. There's a lot of smoke and mirrors out there, isn't there? If you believe everything that you read, it's the work life balance lifestyle. You've just touched on it yourself and Pam 2007 to 2011, it's four years of you having to work together when there's two of you in the business. It's a family business. Gosh, that's a lot riding on it. You've got to have that true belief.
And you've got to be a little bit crazy. And most entrepreneurs are a little bit crazy because you're audacious enough to think that you can create something out of nothing. And actually, build a business. And knowing that the failure rate is pretty high, within three years, half of businesses shut down. That don't make it. That's just within three years. That's horrible. I think it's something like within seven to ten years, only one in ten of those businesses are still going, oh, my God, what a horror stpry. But if you stick with it, and that's the opportunity too, because so many people give up and they don't realise that this is a marathon and not a sprint. Because one day, as you said before, you're on top of the world. You think, this is the greatest day of my life. I'm so glad I started a business. And the next day you're like, what did I do? This is horrible. I'm an idiot. Why did I start a business? Why did I leave a secure job with benefits or whatever? And it just goes back and forth all the time and it's very challenging. That's why my heart goes out to any entrepreneur and business owner.
I was talking to somebody the other day and they're saying you've got the front door and you've got the back door. If you're in business for yourself and you're thinking about the back door, which is kind of your Plan B. It isn't looking very good for you because what you're actually doing is you're already kind of heading that way because that's where your energy is going, isn't it?
Yes.
So, if you're an entrepreneur, it's front door only. Which I thought was quite a good way of looking at it.
I guess it depends on how you define risk. When I left my pretty good job in 2007, there were a lot of people came up to me. So, I can't believe you're risking that. You're giving up benefits and whatever. And I'm like, well, today, what's riskier? Me putting all my energy into somebody else's strategy that I don't have any say over and they can fire me or lay me off at any time or actually going out and doing something and having full at least as much control as you possibly can over this entity. I feel like the risky thing is to leave it up to somebody else where I have no say. It's almost like it's the same thing with stocks, right? Depending on if you look at the stock market, it's not necessarily risky, but if I invest all my money into, let's say, Twitter, I'm basically just taking a guess because I don't have anything to say. I don't have any say over the strategy of what goes on on Twitter. If I can't pick up the phone and call somebody and influence the organisational strategy, it's pretty risky. For me personally, I don't think we think about that a lot.
Click here for the full transcript What IS Making Conversations Count?"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
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