#97 From Episodes to Clients with Podcasting
- Author
- Sadaf Beynon
- Published
- Tue 09 Sep 2025
- Episode Link
- https://podjunction.com/from-episodes-to-clients-with-podcasting-with-michelle-thames
Visibility strategist and award-winning podcaster Michelle L. Thames shares how she turned Social Media Decoded into both an authority builder and a lead-gen engine. We cover simple CTAs inside episodes, a two-week content ecosystem (podcast → email/social → community/speaking), sustainable batching with 5–10 minute solos, and why quality over virality wins the long game. Michelle also unpacks her 7-Day Audio Visibility Challenge, how she uses “other people’s audiences” (podcast swaps, summits, stages), and building Elevate & Empower online and in-person.
Key Takeaways
- Make your podcast do two jobs: authority + leads. Seed one next step per episode (freebie, event, community) with a clear CTA you can measure.
- Run a two-week content ecosystem: keep the podcast as the anchor, repurpose into email, LinkedIn, and Reels/Stories, and record quick debriefs after talks or events.
- Consistency = rhythm, not daily posting: set a cadence you can keep. Start with Clarity → Platform → Analytics, and give every post a goal + CTA.
Timestamps / Chapters
- 00:00 Intro
- 00:53 Why Michelle started the show
- 02:36 What a podcast does that social can’t
- 03:36 Authority growth and lead generation
- 05:44 Host voice consistency
- 05:52 Lead gen plays (CTAs, seeding offers)
- 07:35 The 7-Day Audio Visibility Challenge
- 09:36 Consistency without posting daily
- 11:50 Clarity, Platform, Analytics
- 14:23 Channels that move the needle
- 16:30 The content ecosystem (podcast-first)
- 19:30 Short solos, batching, daily experiment
- 21:58 Platform formats and focus
- 24:37 Email growth and testing SMS
- 29:05 Building Elevate & Empower
- 31:30 Using the podcast to land stages and summits
- 33:24 Consistency > virality
- 35:52 Goal + CTA on every post
- 38:01 Where to find Michelle
Guest Links
- Instagram: @michelleLthames
- Website: Michelle Thames
- Podcast: Social Media Decoded (available on all major podcast apps)
- Community: Elevate & Empower (women entrepreneurs; online + in-person meetups)
- Freebie: 7-Day Audio Visibility Challenge (lead magnet mentioned in the episode)
- LinkedIn: Michelle on LinkedIn
Resources Mentioned
- Podcast swaps / tours
- Bundles & summits (Facebook community “Bundles of Bundles”)
- ManyChat (for DM keyword automation)
Host / Podjunction
- Podjunction Home: https://podjunction.com/
- Sadaf on LinkedIn: https://www.linkedin.com/in/sadafbeynon/
