12. What To Do When You're Out of Ideas

It happens to the best of us! You actually have way more ideas than you think — but how do you access them? And if you’re just starting out, our prediction is that it starts right around 10 episodes. Why 10 episodes? This is where we see podcasters drop off most consistently. In fact, fewer than 20% of podcasts make it past 10 episodes. So if you’re already past that 10th episode, congrats! You’re in the 80th percentile. If you’re still on your way to that 10th episode, we’re going to share some insights today that will help you get there.

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0:50 Fewer then 20% of podcasters make it past 10 episodes

2:30 Plan your work and work your plan
8:00 Having both evergreen content and responsive content
9:40 Do you have your content buckets?
11:13 You have more ideas than you think you do
13:08 Some questions to get your thinking:

• What questions are you consistently asked? 
• If you only have 10 minutes in a room with someone, what would you tell them? 
• What are the 5 things you wish everyone knew? 
• What seems obvious to you? (often what’s obvious to us is revolutionary to others)
• What aha’s did you have when becoming an expert? 
• What are the topics that when you talk about them, they always win?

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