e-Mail is a tried and tested work horse of digital marketing strategies.
Despite poor publicity and being misused over the last few years, it remains a significant and important means of communication between business and target audiences.
Understand and use the following 6 concepts, revealed in this podcast to breathe new life into your e-mail marketing .
Planning and setting correct e-mail marketing strategy
Understand e-mail opening rates and the factors that influence this rate
How to write interesting e-mails that people want to read
Using permission based, opt-in e-mail marketing
The use of integrated multimedia in e-mail marketing
Following up with prospects in e-mail marketing
DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.
For more details on our services including how we can help your business with e-mail and other marketing strategies, please contact us via any of the methods below :